We are a solutions-centric community for travel content creators

Unlocking Success – A Guide to Collaborative Growth for Travel Content Creators

The featured image for a Travel Creators Club article titled “Unlocking Success – A Guide to Collaborative Growth for Travel” It displays two travel content creators shaking hands.

There is an ancient African proverb that says, “If you want to go fast, go alone. If you want to go far, go together.” This is such a simple concept with so many layers. Many, if not most, travel content creators start out all on their own, trying to make a dent in their particular travel niche with little or no collaboration. There is nothing wrong with doing everything solo, but it can become overwhelming and certainly is not the most optimized way to get ahead.

Working together is how humanity has managed to build society, and working together can help travel creators build their brands, get fresh and interesting ideas, meet like-minded people from the same industry, and just have a more fun time overall. According to a study by Bit.ai, 75% of employers rate teamwork and collaboration as “very important.” This shows us that people do actually like working together, but things are not as easily said as done.

In this article, We’ll be diving into some insights and strategies on how you can find and leverage the strength of partnerships to amplify your impact on the travel community.

Finding Like-Minded People for Travel Collaborations:

The foundation of any successful collaboration lies in finding partners. This can be a tricky task. Competition in this industry is fierce, so you want to find people to work with in a way that would be mutually beneficial.

Where to Look for Travel Collaborations?

It is one thing for blogs and sites that publish travel content, there are plenty, but finding blogs that might be willing to work on something with you. The problem comes with the fact that either you will be dealing with big companies, or you will be dealing with smaller-scale pages. I know those are the only options, but they each have their unique challenges.

Bigger Sites

These tend to have staff who do most of their writing, which means that collaborating with them is no simple task. There is usually a lot of red tape and unless you are a well-known writer, or you are running a very successful site yourself, it can be hard to land a partnership with these big players. Anyone can always pitch an idea to them but don’t get your hopes up.

There is one sure way of working with them, but it usually costs. Just do a Google search for “travel guest post” or something along those lines and you will find plenty of opportunities, some are even free. Czech the World is a well-known travel site and it provides a substantial list of travel publications accepting guest posts, including links to the guest post opportunity. This can help you get a better idea of what guest posting is all about. As mentioned earlier, many of the sites do require some payment, usually, the ones with a higher Domain Authority charging the most.

Smaller Sites

This is where collaboration can really shine. When you get a group of motivated and like-minded creators to work together, a lot can be accomplished. The best way to find these people is by exploring social media platforms, attending industry events, and finding a travel community to meet with others and identify potential collaborators.

There are a couple of main challenges here:

  • Finding a Group: Trying to find a good bunch of people online is not easy. You will just have to explore socials, look through forums, and be a bit creative in approaching creators, maybe even forming your own group.
  • Time: Small-time creators are often extremely busy with their own projects and travels, making it difficult to add in a collaboration which might take up a lot of their already limited time. Remember, just because you have the time to add another thing to your list, other creators might want to work with you, but just not have the time.
  • Niches: Because travel creators each have a niche they operate in it can be hard to find collaborators creating content along the same line as you. Say for example you are someone who writes about camping in Eastern Europe, then it would make little sense to set up a partnership with someone who posts about luxury travel. Sure you could find some out-of-the-box ideas to work on together, maybe an article about luxury tents.

A recent Travel Creators Club survey showed that many travel content creators would love to collaborate, but finding opportunities. The one thing that you have to remember is that you will need to be the one to initiate the interactions. You will have to be pitching ideas. Either reach out to creators and sites directly, or find a group to join, but you will have to get the ball rolling.

Pitching Travel Content Ideas:

Once you’ve identified potential collaborators, it’s time to come up with some ideas and pitch them. Whether you are looking to work with a big company or a solo creator, the pitch goes about the same. Once you have an idea, craft a proposal. Whether it’s a joint travel series, a shared podcast episode, or a collaborative blog post, it doesn’t matter; it all starts with a pitch. When dealing with a company, you will be better off using somewhat more professional language, while you can be a bit more informal when talking to smaller creators.

Travel Pitch Example

Let’s look at an example of what a basic travel collaboration pitch might look like. As an example, we will be playing the part of a travel Instagramer pitching a photo collaboration with an Asian travel blog.

Here is an example pitch email:

EMAIL STARTS

Subject: Collaboration Opportunity: Food 2 Travel More x Big Travel Blog

Good day,

I trust this email finds you well. My name is Dave, and I am reaching out to you from Food 2 Travel More, an Instagram page all about traveling and food from around the world.

I recently came across an article on your page about “Best Kimchi in Seoul.” It was so well done, the writing was excellent, but the pictures are what really caught my attention. I am a photographer currently living in Japan and would like to work with Big Travel Blog on a collaborative project. I want to propose an article/photo collaboration, focused on the Japanese cooking styles.

I can provide several high-quality photos for each of the 4 main categories of Japanese cooking which Big Travel Blog can turn into an article with links back to my Instagram.

If this is something that Big Travel Blog might find of interest, please let me know. I am also open to other ideas/proposals.

Please see the bottom of this page for links and stats.

Best regards,

Dave D. Denim

Links and Stats:

Link:

https://www.instagram.com/travelcreators.club/

Stats:

– Monthly Views: X

– Subscribers: X

– Page Engagement: X

EMAIL ENDS

The above example is by no means the only format that you can or should use. It is just meant to give you an idea of what you want to include in your pitch email, namely who you are or who you represent, what you want, and why they should care.

Do not be shy in pitches. Tell it straight, be direct, and get to the point. The person who will receive the email will probably be having to deal with several of these each day and just want to get to the point. It is good to give a little context, but don’t overdo it. Your subject line should convey the reason for the email and always make sure to include the links to your content. If you do have some decent stats on your page, including them, it might just catch someone’s eye.

Travel Pitch Warning

If you are going to pitch some ideas to other creators or sites, you might be tempted to go all in and send the same pitch to 10 sites at once. This can definitely give you a better chance of at least one being interested, but if 2 or more agree to your pitch then you will have to turn some down which won’t win you any favors. Come up with a few ideas, be selective on who you send them to, and if you don’t get a reply within a week, send it on to the next site.

There are plenty of travel sites out there that are active and flourishing, yet they won’t reply to your pitch emails. Don’t stress, this happens to everyone. The return rate on pitch emails varies greatly, but you should go into this realizing that you might send out 10 emails and only get 3 replies, 1 saying that they are not interested and the 2 emails are just “failure delivery” messages. Just be strong and power on, eventually, you will get lucky.

Creating and Promoting High-Quality Travel Content:

The heart of any collaboration lies in the content you create together. It goes without saying that the content you create together needs to be of a high-quality and relevant to the audiences who will be consuming it. Let’s first look at the creation aspect.

Creating

Each person has their own approach to creating content, so leaving the creative side of creativity aside, you have to be ready to face some logistical challenges. As travel content creators, we tend to wonder about the world, meaning that it could create some issues with communicating with those you are collaborating with. Somehow you need to also fit this into your schedule and the other people involved need to do the same, not to mention Zoom calls, brainstorming sessions, and all the other time that will go into this project. There are also creative differences that might cause some issues, along with a whole host of other things that might go sideways. Relax, it sounds worse than it is.

We should also look at the types of collaborations that are possible. Sure you can just have a one-on-one project with another creator, or it could be a group of 10 travel writers working together on an article, the setup is fluid. You can also create collaborations with creators from other niches, like the example from our pitch email. The different forms of media can also crisscross, giving plenty of opportunity for being creative.

Promoting

Collaborating is all good and well, but the point is that you want to create content that will be mutually beneficial. If the project gets some fresh clicks to your page and some fresh clicks to your collaborators, then things have gone well. You can go into depth and figure out how much time you spent and calculate a click rate or whatever, but that is a bit beyond the scope of this. To get these clicks, you need promotion.

You can have the most full HD visuals, engaging narratives that make people feel, and a logo that was designed by Banksy, ain’t no one gonna be clicking the content unless it ends up in front of people’s eyes. So the project is done and posted, now you need to go tell the world. All the collaborators should then share it across their social media accounts and you can also try to sneak your post into groups or other online places where people might find value in what you have to say.

Conclusion:

Collaboration in the world of travel content creation is a journey in and of itself – albeit one that is challenging, fun, and can lead to some long-time partnerships. In order to get going it will take some effort, but there are plenty of collaboration opportunities out there for those truly looking. There are no limits to the types of collaborations that are possible, so keep an open mind and don’t get discouraged if it takes you a while to land your first collaboration. Just keep trying.

“Coming together is a beginning. Keeping together is progress. Working together is success.” — Henry Ford